DISQUS

Scripting News: How I made over $2 million with this blog (Scripting News)

  • ampressman · 10 months ago
    Dave, is there a distinction to be made between blogs as a business unto themselves versus blogs connected to other endeavors? If the CEO of a small company is a captivating and wonderful blogger, he or she is likely adding a great deal of value to the company through blogging. But if a writer pure and simple (cough -- journalist -- cough) wants to have a blog as a "job," as their main source of income for producing written stuff, it's a much tougher slog.
  • dave · 10 months ago
    Then it's a matter of terminology. It would be helpful to have different words for each of these things cause they're so dramatically different. I think of a blog as the former. Somewhere along the line the idea got usurped by fuzzy thinking and that's why it's confusing. In the beginning, believe me, no one was thinking of it as being a labor you'd get paid for. Blogs were strictly labors of love.

    BTW, it's totally possible for a writer, even a journalist, to have a blog that isn't itself a publication. Journalists have ideas that no one has paid them to have too, and they might want to get the ideas out there even if no one is paying them to write it.

    My general rule for having a blog is that if you ever have an idea that you think "I wish everyone knew this" -- then you need a blog, and that idea belongs there.
  • ampressman · 10 months ago
    Excellent point. My personal blog is exactly as you describe - I wish everyone knew this. Writing published for my MSM job...less so.

    I think a few early-ish successes like Drudge may have muddied the waters.
  • Norbert Mayer-Wittmann · 10 months ago
    Where records (written ideas) "belong" has been thought about by librarians and archivists for centuries.

    With advances in information technology, people are slowly but surely becoming aware that such expressions do not need to be classified or pigeon-holed, but insteads can be stored in an arbitrary location and accessed by appropriate indexing.

    The indexing methods that are appropriate depend on such things as the "user" (e.g. language) and the "use case" (e.g. entertainment). Therefore, whereas someone who speaks .US or .UK might search for a vacation-rental in Spain @ http://vacation-rentals.es (and such linguistic phenomena were probably also at play with your sale of weblogs.com).

    Whether the code (the website) available at the location (the web site) is a blog or some other format (or genre) is (IMHO) secondary.
  • Malcolm Bastien · 10 months ago
    Great piece. Sometimes I forget about that sort of thing, but while still not running ads, I don't take advantage of my blog enough as a way to drive this extra value.

    I have to remember to write TO my audience, and not just write what I think most people will find interesting and popular.
  • dave · 10 months ago
    Malcolm, I don't think so -- just be yourself. It's perfectly valid to use
    your blog as a notetaking tool, and unless there's a reason not to, why not
    share your knowledge with everyone else. There are all kinds of ways to
    profit from keeping a blog, one of them is knowing that helped someone.
    Money is only a means to an end, it's not an end in itself. Obviously it's
    an important means, but it's not the only one.
  • rbazinet · 10 months ago
    Dave, are you suggesting that if I, for example, have a technical blog that you see it to be fine to talk about say, personal interests and business? I was concerned about straying from what has been my main topic to something else for fear of losing subscribers. Or should this not be a concern?
  • dave · 10 months ago
    I think you should talk about whatever you want to talk about. Why be scared of "losing" subscribers -- it's not like you owned them. Everyone is free to choose, if someone doesn't want to listen to you, would you change what you say to make them want to listen to you? Would you teach your kids to do that? Please, I hope not, not if you want them to be healthy and happy and to like themselves.

    I try to respect the differences between people, I might read a blog written by a Yankees fan even though I despise the Yankees. I know that there are Yankees fans. If I ran the world I would probably try to encourage them not to root for teh Yankees, but even so I know that as long as there was free choice there probably would be some misguided souls who don't see the light. :-)

    It's very easy for people to tune out. They're mostly tuned out most of the time anyway. I wouldn't worry about it. Be yourself man!
  • rbazinet · 10 months ago
    Thank you, great advice. I guess sometimes I forget the real reason for having a voice and having the freedom to say what I want.

    Yes, my daughter is taught to speak her mind and be herself above and beyond anything else.

    I really appreciate the reminder. Thank you.
  • aspittle · 10 months ago
    Great post and great points. I've grown quite tired of the notion that blogs are supposed to make money by themselves. I like the point that you make that blogs are for communicating and collaborating and not for monetizing.
  • Thomas · 10 months ago
    Great post, wish I was making that much coin from my little blog. And 2.3 Million for weblogs.com!
    When you consider what the domain would have cost in the first place, that is better than the lottery.
  • rbazinet · 10 months ago
    Hey Dave, great post. This is exactly what I think as well, maybe that is why I think it is so great. :-)

    It actually solidifies my beliefs in how a blog should be used and how I use my blog, granted not as effectively as yours, but money has come as a result of my ideas.

    I would love to see more like this one, practical stuff we can all use.

    Thank you.
  • krishnan · 10 months ago
    Great post Dave.
  • Zoli Erdos · 10 months ago
    I tried to make a similar case, but yours is just the perfect retort to Dan.  A classic :-)
  • Norbert Mayer-Wittmann · 10 months ago
    The way I see it, most of your earnings / profits come from utilizing the "Wisdom of the Language" ( http://gaggle.info/miscellaneous/articles/wisdom-of-the-language )

    It's also interesting to note that what you have described may easily be somewhat "contrary" to the so-called "Google guidelines" -- have they ever blacklisted any of you writings on the basis of violating any of Google's rules?

    BTW: I think Google's rules are totally bogus -- I blogged about it several weeks ago, and I also got a very positive contribution from Anita Campbell (an expert with respect to blogging for Small Businesses). Here's my blog post (in case you missed it): http://gaggle.info/post/141/on-the-web-its-freedom-2-publishing-0

    I think it would be totally cool if more prominent bloggers were to come out and clearly state the obvious: Google (and it's stupid rules) = Bullshit

    Maybe if more people were to call the bogus company what it really is, they would no longer be able to make money from other people's hard work -- because then (perhaps) more people would realiye that Google's SERPs are manipulated to favor their own publishing partners (although this has been well documented, it's still not widely known).

    Thank you for having the courage to come out and speak the plain & simple truth!

    :) nmw
  • abrudtkuhl · 10 months ago
    Great post Dave.. One of the far too overlooked results of blogging is indirect revenue and opportunities as a result of being findable and open with your thoughts and expertise.
  • sabadash · 10 months ago
    This kind of thing is what make "Dave Winer" so valuable: he keeps reminding the little guy (and some not so little) that there's room out there. There's room if you're creative, constructive, and canny.

    Nice work, Dave.

    "-"
  • Fortes · 10 months ago
    Although you're correct Dave, you're a bit of an outlier.

    You're one of the earliest bloggers out there, and your traffic is one of the highest around. Plus, you made over $2 million having the a valuable domain name, weblogs.com -- obviously there was value added, but the domain name itself is quite valuable and not something that's easily duplicated.
  • dave · 10 months ago
    I agree that I'm an outlier (and an outliner) but...

    1. Pretty sure verisign wanted more than the domain name.

    2. My traffic is nothing compared to many of the larger sites that came
    later, and others made a lot more money than I did.

    3. I hope it's clear my point is larger -- I'm not counseling people on
    making money, I disclaimed that right up front. But a lot of people are
    confused by the reasoning in Lyons's piece, it's a common refrain from MSM,
    as if blogs were doing what they do. They are doing some sloppy thinking
    there because blogs aren't. Blogs have value in their own right independent
    of whether or not they are part of a money making venture.

    Dave
  • missTech · 10 months ago
    Dave,
    You shake my brain and you rattle my soul. I enjoy the tech/poli posts of course, but I so love it when you slip in and out of DaveNet mode here. ~ http://www.scripting.com/davenet/about.html
  • Sardar Mohkim Khan · 10 months ago
    Very rightly said. I personally have a similar opinion, tried publishing my stuff in print but always got turned down as everyone thought my writing isn't going to make them money, valid enough. But Blogging has given me the right tool to listen, read, share and say all there is.
    Appreciate you sharing this Dave.
    Regards,
  • Phil Glockner · 10 months ago
    I definitely subscribe to the "TechDirt" method of blogging, which is to say, using the blog as a way to present what you are really selling, whether that be advice, consulting, writing, expertise, etc. Your article seems to be a textbook success story of this method.
  • EricFriedman · 10 months ago
    I never set out to explicitly make money from my blog - rather create a platform for my own voice to react and comment on things being said in many different places. Years later it became directly responsible for contributing to getting my job and is the best place to find out my thoughts about the world around me.

    I originally started my blog as an experiment and the feedback that I get from my mini community is payment in itself. As a personal SEO tool, seeing the world through my own "filter", and conversation starter it has been a great undertaking.
  • Lucas · 10 months ago
    "I wouldn't have made the products if I didn't think they were good."

    That's an interesting turn of phrase: it suggests that the product was good before you made it. It bears out my impression that you think in a very interesting way. For what it's worth, I like that.
  • bootload · 10 months ago
    "... So when I told you I made over $2 million with this blog, why did you immediately look for ads? I can save you the trouble -- there aren't any. And in the 12 years this blog has been here there has never been an ad on this blog. With a caveat, unless you count me talking about my products. ... Blogs don't make money. But people with blogs can ..."

    Keep telling these stories Dave. Makers of stuff, developers need to hear these existence proofs.
  • AAfter Search · 10 months ago
    However, the contribution/influence of your blog/RSS to the community is priceless.

    In this context, good blogging matches the academic world publishing results mostly not thinking about patents or IPs. It is hard to put a dollar figure to it.
  • No Fixed Office · 10 months ago
    ""You'd never stop mid-sentence and say "But first a word from my sponsor!""

    Is it kind of ironic in the thought that this is one of the things i have heard so often on tv and Radio, yet it is something that when written just does not work out right. Great thought's and good to see that there is potential without the need to plaster my blog in ads. thank-you
  • xavierv · 10 months ago
    I really like this post. Same goes for me, I am a little blog writer, but my blog is a great tool to show targeted businesses what I can do for them. And it's free, so there;s no complaining at all!
  • chanux · 10 months ago
    Yesterday I started my day reading THIS BLOG. And today the same. Great post dave. Really inspiring. I too (personally) don't like ads on blogs.

    May the force be with you to inspire the cyberspace & the world.
  • Remo · 10 months ago
    i earned $20 million dollar with my blog check my website
  • Saad Ali Abbasi · 10 months ago
    Good to read about your blog's success.
  • Nick Mudge · 10 months ago
    Nicely said.
  • Dario Salvelli · 10 months ago
    2 million without advertising: it' is possibile, the best way! ;)
  • Geoff · 10 months ago
    Great post Dave.

    Steve Pavlina is also making money from his blog. His tips are here http://www.stevepavlina.com/blog/2006/05/how-to...

    Personally I have never paid a cent to advertise a ski apartment that I rent out, because my blog makes sure it is always in top 5 of the appropriate search terms in google.
  • RexDixon · 10 months ago
    Totally agree with you! I have ads on my blog, but the reason I do what I do now for a living is due to my blogging, as horrendous as I can be at times, I owe what I do now to just starting it. Do I make money from the blog? Sure, pennies from ads, but like you said in your post - look outside the box. I also read that piece this morning by Dan Lyons.
  • Neal Frankle · 10 months ago
    I appreciate this. Its direct. (It pops my bubble but better better now than after I've spend countless hours and dollars pursuing the wrong path.)

    This makes sense and is probably the most helpful piece of advice I've heard in along time.

    Thank You.
  • jmc · 10 months ago
    RE: Userland Software
    "All the promotion ever done for the company was done right here. "

    Wrong. Scoble did some too while he worked for you. In fact I didn't even read your blog back then, and discovered and tried Radio Userland because I was reading Scoble's blog.
  • dave · 10 months ago
    You proved my point, but I wonder if you even get that you did.

    Some people are so darned ornery! But I love yaz anyway. :-)
  • blackholebrain · 10 months ago
    "Talk through your blog as you would talk face to face. You'd never stop mid-sentence and say "But first a word from my sponsor!" -- so don't do that on your blog either."

    Exactly!

    Dave, one of the first things I liked about your blog (and, of course, you... still do) is that it embodied that philosophy (purist 'blogology', if you will). No ads, no clutter, just you —warts (or whatever you might have!) and all— and whatever thrown out onto the cyber sidewalk for whoever is curious enough to stop and take a look.

    I mean, how can anything truly new (ideas, things, etc.) ever enter into our world if first it must be paid for in advance?

    Being unafraid to try, say or do things before you've determined what others might think first is key to success in anything (generalizing a bit)... but especially blogging. There's no guarantee (obviously) if one does believe and practice this in life, yet living the opposite way will usually put you in a politician's pickle – unable to do anything unless your adv-[ert]-isors or the polls say it's okay.

    I miss blogging like crazy –and one day will make time to do so again– but I still read your blog as often as possible (ok, almost daily).

    Keep it up! >;]
  • dave · 10 months ago
    Right on and great to hear from you after all these years. How goes the sign
    design business?

    Anyway, it's not surprising that professional reporters want to apply the
    same rules to bloggers that they apply to political candidates. If they can
    catch you in a trivial gotcha, no matter how smart they are, they're going
    to run with it. I made the mistake for a number of years of giving a shit
    what they thought, even though I would have told you outwardly that I
    didn't, I was acting differently.

    I've learned that you can't win in that world, and it's crumbling anyway --
    so let it go and that's gotten me back to my roots, all the way back to
    before I was blogging when I was writing DaveNet just for the thrill of
    being out on the edge.

    As a result we're having a lot more fun here. And it's got the
    blackholebrain to make another visit. That's coooooooool.. :-)
  • blackholebrain · 10 months ago
    When I read "just for the thrill of being out on the edge" it made me immediately think of why anyone does anything others might consider *crazy* —climbing mountains, jumping out of planes, etc.— because we can!

    It's really another version of what somebody somewhere probably said: "follow your heart, and the money will follow". And just magine how different the world would be if more people followed their hearts instead of dollar bills...

    Of course, it seems like that's also the reasoning (not necessarily publicly expressed) behind a lot of what's going on everywhere today, especially with the political world.

    All reporters hate not being the one to "get the scoop" —their thrill— especially if a sub-important blogger breaks it first. But to me, professional reporters who feel that way are similar to music industry snobs who scoff at "internet musicians" who do and share what they love without shouldering the 'yoke of obedience' that the establishment insists MUST BE WORN!!!

    But hey, enough of us now know better (not just talking music anymore) and I think the PTB are more than a little frightened by how enlightening and empowering the web is to people... LOTS of people. We can get our thrills without all the "thank-you-sir-may-I-have-another" crap they so enjoy!

    Anyway, the good ole sign business is 'ok', but our company let 20% of the work force go in the past month or so... which says a lot. But hey, I still love designing signs, and I'm glad to be working!

    Then again, if I get laid off I suppose I'll have plenty of time for blogging then, hmm?

    >;]
  • Joshua_Whalen · 10 months ago
    I bought the products, so it must have worked, and yes, the fact that I felt I had a relationship with the CEO and lead developer at Userland and not with the CEO of WordPress or Blogger had a definite influence in my choice, especially since your product cost money and theirs didn't. Now there's a cash benefit of being real and not a mere sound-bite or infomercial (Hi! I'm Dave Winer and I'm here to tell you how YOU can advance your career with rss and Radio Userland! yeesh. I'd have bought anyone else's product if you'd have done that.)

    Authenticity made a real difference in recommending the product, because I felt like I had an insight into how the product came to be, I'd watched it evolve, I felt like my responses were part of the design process, and would continue to be.

    I'm still using it, though not as much as before. It's not under active development, and you owned up to that. You let us in on the troubles you had, and why support wasn't so great for a while, and that let me know where you were going helped me make good choices. I still trust your stuff because of that. If those things had happened without an explanation, and I'd had to rely on rumors, I'd have walked away completely. Instead, I let people in on what they're buying and plenty of my clients still choose it. Some don't. Some wouldn't have anyway. I can't say that the truth did anything but help.

    Thanks.
  • virtualimpax · 10 months ago
    STANDING OVATION!!! BRAVO!!!!

    Blogs are communication tools. Marketing is communication. Advertising is communication with the masses. PR firms help people who can't communicate do so effectively.

    When you can communicate effectively AND with a large audience - well, that's when a blog is absolute marketing MAGIC.
  • ebrittwebb · 10 months ago
    Excellent perspective, Dave. I'm slowly trying to follow your example.
  • Abey · 10 months ago
    This is my moment to thank a great contributor to mankind. From the day Dr. Gihan Dias mentioned it at the annual IT event in Sri Lanka, I used to be a fan of Pointcast, but lost interest eventually, I have forgotten why. But with RSS I am a happy man daily. Well done Dave.
  • RT Cunningham · 10 months ago
    I agree with most of your post, Dave. There are two types of blog publishers: Social and Search. Some cross over from one type to the other and back again, but each have a specific, targeted audience. Mr. Lyons was trying to be a search blogger while having a social blog. The two don't mix very well. AdSense works for search conversions very well and very poorly anything else. Had Mr. Lyons done his research early enough in the game, he would have saved himself a lot of headaches and used his blog for social marketing.

    His article just makes him look like the typical marketing newbie and that's really sad.
  • Dennis · 10 months ago
    Well, Dave...it's not like you haven't thought about ads yourself :-)

    http://web.archive.org/web/19961114163115/http:...
  • Damilik · 10 months ago
    Exactly, blog is a way of communication. I think Dan was trying way too hard and he finally gave up.
  • geir ellefsen · 10 months ago
    This is an excelent post, i just wrote a post about the same subject, and I did agree with you alot (http://www.blog-money.com/make-money/how-to-mak...)

    What I don't agree with is that you can't make money directly of an blog, sure you can. Even if your only goal in life is to make money on blog, it can be done. I even know about a few people in little Norway that do problogging for money.
  • rishil · 10 months ago
    hear hear! Well played.
  • Mike Haubrich, FCD · 10 months ago
    One of the faults I see in WordPress theme-building is the promise of "monetized blogs." In the four years I had Google ads I earned $11.00 precisely because people weren't coming to my blog to learn about somebody else's products. They were coming to read what odd new thing I have to say. I mostly dumped ads and my readership climbed and I have had new network opportunites.

    One of the areas in which the power of blogging for business has shown its muscle is that in a world of electronic commerce, the blogging businessperson has again a means to initiate conversations with clientele and potential clientele. It "repersonalizes" the relationship in a way that static content websites never good (save by using too many gifs of flying flags and bible verses.)

    I did some content writing for a designer who is always trying to come up with ways to make his clients' sites sticky; adding games, talking avatars, etc. I pressed on him the idea that he should sell his clients on adding blogging. There was no data on the traffic enhancement of blogging at that time and since he was doing well without selling blogging, he paid no attention.

    I think he sells blogging now.
  • Jose Paul Martin · 10 months ago
    "Don't charge them to read it and don't let others interfere with your communication. Talk through your blog as you would talk face to face. You'd never stop mid-sentence and say "But first a word from my sponsor!" -- so don't do that on your blog either"

    Masterpiece!

    Bring Back The Fun in Blogging!
  • glasswool · 10 months ago
    Great post Dave, communication at it's best.
  • Jonathan Prusky · 9 months ago
    Congratulations Dave, you deserve it for all of your contributions to the industry