the digg for ads idea is solid - possibly something to do in partnership with FM?
also, sign me up for the Park City retreat.
hardaway
· 9 months ago
Dave, I think this could be a gamechanger. Go skiing more often. And if you do this and need marketing support, I am there:-)
brianjesse
· 9 months ago
Dave, it's been fun following your skiing-generated-ideas. These are very exciting. Tennis is how I do it, competing in tournaments and leagues, coaching high school kids, hitting against a wall. Using tennis, i've pushed myself to the limits of what i'm comfortable with, and expanded what i'm capable of doing and thinking.
josephzitt
· 9 months ago
One thing that touches on this, though of course is far from the same, is YouTube ranking. When people post ads there, word spreads (or not) and some garner lots of views. Of course, some people flock to ads because they are so awful -- but that's still useful advertising, in a sense. I may gape in horror at the Sham-wow ad, but i now know the name and the product.
If the ads appear in a Google Adwords like context, I would love to see a thumbs-up/down button on each ad. As well, as maybe, an abstainer's button in the middle marked "Meh."
dave
· 9 months ago
YouTube would be a natural place to run this business, as would Digg, as would a startup. I'm surprised YouTube hasn't done it yet.
stwf
· 9 months ago
Theres a bit of a problem, at what point does making the ad fun, funny clever stop paying off? I do know the Sham Wow, every one does, but I don't know anyone who owns one. Ads are to sell product, entertaining doesn't help if it doesn't sell the product. Yes, I do like the super bowl ads, they spent a fortune to make and place them.. How have those companies fared? Rating ads??? The only thing that measures an ads success is when you click on the link, then go by the product.
Jeremy
· 9 months ago
The site would have to have something that distinguishes it from general purpose video sites (i.e. YouTube) to really catch on, I think, although certainly the Internet is big enough that well considered niche sites can do well.
People do love ads, and clever ones will attract huge audiences. The advertisers could count me out, though. I am psychologically exhausted from the blaring intensity of marketing in our consumer society. I wish the paranoid right-wingers were correct when they say Obama is destroying capitalism.
Tim Burden
· 9 months ago
Dave, congrats on the non-smoking. Hugs!
A standalone site for ads - well, I can't imagine anyone going purposely to look at ads. Except maybe media people and ad people. So results would be skewed, no?
I think a natural place for the idea is on AdSense or other big ad networks. Under any ad that appears on a content provider's site, you have the thumbs.
Of course, some people will thumbs-down every single ad to see if they'll go away. But even then, they'll be forced to look at them at least!
Interesting to ponder how the ad networks would actually use that information. Don't they already have an analogue of that information based on who clicks what?
In fact, isn't there a really big difference between how nice people think the creative is and how the ad actually performs?
joelfox
· 9 months ago
dave said, " a web service that's all about making money and pleasing users and marketers all at the same time. Pretty sure it doesn't exist, so as you're evaluating the idea, don't assume it's just like something you've already seen. "
we're doing this with music/videos/ip basically.
markslater
· 8 months ago
we thinking about doing this with restaurants using a geolocation approach, tiny social circles, and dynamic "things to do now"
digidave
· 9 months ago
"Imagine a new Digg-like site where marketers submitted ads."
They already have that.... it's called Digg.
HA!!!! I crack me up.
In all seriousness - it seems like a good idea. As long as the site was upfront that it was all about adverts so everyone knows what to expect - I think it could work.
mjbellantoni
· 9 months ago
This is essentially what direct-mail and infomercial advertisers do already. You should read just about any book on marketing and advertising to learn more.
All Comments
also, sign me up for the Park City retreat.
If the ads appear in a Google Adwords like context, I would love to see a thumbs-up/down button on each ad. As well, as maybe, an abstainer's button in the middle marked "Meh."
would a startup. I'm surprised YouTube hasn't done it yet.
Rating ads??? The only thing that measures an ads success is when you click on the link, then go by the product.
People do love ads, and clever ones will attract huge audiences. The advertisers could count me out, though. I am psychologically exhausted from the blaring intensity of marketing in our consumer society. I wish the paranoid right-wingers were correct when they say Obama is destroying capitalism.
A standalone site for ads - well, I can't imagine anyone going purposely to look at ads. Except maybe media people and ad people. So results would be skewed, no?
I think a natural place for the idea is on AdSense or other big ad networks. Under any ad that appears on a content provider's site, you have the thumbs.
Of course, some people will thumbs-down every single ad to see if they'll go away. But even then, they'll be forced to look at them at least!
Interesting to ponder how the ad networks would actually use that information. Don't they already have an analogue of that information based on who clicks what?
In fact, isn't there a really big difference between how nice people think the creative is and how the ad actually performs?
we're doing this with music/videos/ip basically.
They already have that.... it's called Digg.
HA!!!! I crack me up.
In all seriousness - it seems like a good idea. As long as the site was upfront that it was all about adverts so everyone knows what to expect - I think it could work.