DISQUS

Scripting News: The SUL as a tool to control news (Scripting News)

  • Avenr · 3 months ago
    You are aware of the fact, of course, that this was not merely "a piece critical of Twitter", but a piece detailing the stolen internal memos from Twitter, right? It's not as if TechCrunch were merely posting a critical opinion piece as much as they were publishing illegally-obtained documents.
  • dave · 3 months ago
    Another common question is whether people pay attention to follower counts. They do.

    Here's an article in Mediaweek about the NY Times, and how they're using Twitter.

    http://www.mediaweek.com/mw/content_display/new...

    They say: "To date The Moment has built an audience of over 1.2 million followers on Twitter, due in part to the popular of the Times' tool."

    Yes but "The Moment" is on the SUL.

    http://images.scripting.com/archiveScriptingCom...

    There aren't many accounts that have grown that large without the boost of being on the SUL.
  • RonnieBoone · 3 months ago
    Honestly, if you think about it, that was a great marketing strategy for Twitter. It kind of falls into the "Why didn't I think of that?" category.
  • Sheamus · 3 months ago
    You'll recall we saw a similar plateau/decline with iJustine when Twitter dropped her from the SUL. I'm not sure if that was an accident or not (can't think what she would have done to offend the powers-that-be) but she lost about 5% of her followers after that, if I recall correctly. Then she was added back again and the normal upward curve resumed.

    The list is obviously of enormous benefit to participants - financially for blogs, newspapers etc - but you make a very valid point here. However, even if an acceptable rival list to the SUL was created, because Twitter's SUL is the first thing every new user sees when they sign up, nothing is going to change.

    I'd love to see them take a positive step forward with this and be open about the benefits. Sell 250 spots at $1m/year and make the other 250 directly tailored to the new user, possibly by asking for a little more (private) profile information (interests, etc) when they join. $1m/year is a bargain now and will be super-cheap in 2-5 years when the 100th most-popular user on Twitter has 50 million followers.
  • Robert Myers · 3 months ago
    This certainly gives credence to your assertion that this all needs to be out in the public and not "owned" by one company. You are on the right track with your rsscloud work. Once again, following you and your initiatives puts me ahead of the class (but not in YWFFTMMR way). :)
  • bryanlyle · 3 months ago
    Just because of this, I am going to start following TechCrunch.
  • dangerousdolly · 3 months ago
    Interesting find... are there more examples? I didn't bother much with the list myself.

    I'm always thinking of Twitter as a chance to get really TARGETED info... and it cannot be easy to write tweets targeted to over 1 million followers :-)
    However, if it's really the case, well that's just appalling!
  • Adam Rixey · 3 months ago
    Twitter needs to take a page from it's older brother Google. Google search and even Google News regularly contains anti-Google comments. It's a random notice of intentional unbiasedness. Unbiasedness is found in tools, not group forums with sensitive moderators. If Twitter wants to be a trusted platform, Twitter might need to adopt the over used but useful "Do No Evil" guideline by Google.
  • Ivan Kirigin · 3 months ago
    Is this surprising at all? Is it any different than, say, a charity they like being featured? It is to a great degree editorial. Taking @techcrunch off the list is a delightful way to get back at them for posting stolen docs.

    It would have been far worse had they done it in response to a negative story, like an editorial saying twitter isn't worth their recent valuation.
  • Steven · 3 months ago
    Does make you wonder whether they will start to charge for being on that list given those that dominate it will expect a decent payback.
  • Matthias · 3 months ago
    I think they should sell SUL slots to the highest bidder. A monthly auction on ebay. This would be the first time Twitter actually makes money.
  • Malcolm Bastien · 3 months ago
    Whoever is on either side of this situation, TechCrunch or Mashable, I just don't like the fact of Twitter having that power at all. What happens to main stream, non-tech news outlets when they are on or not on the SUL? Can someone pull together a comparison chart on that?

    Maybe if that happens people will start to see how much of an issue this could be in the near future
  • dave · 3 months ago
    There are some tech pubs that aren't on the list, and whose followers have stayed relatively low. I can't imagine that they like it, based on what some of the others were saying offlist when they were lobbying Twitter for inclusion. My sense is that if a tech pub presses them hard enough in a way they find acceptable (ie privately not publicly) they will relent and put them on the list. I really don't get it. If I were a tech pub, I'd say no, just so I could be the one who challenges the other for feeding at the trough, knowing that they wouldn't dare prove their independence out of fear of being dropped, as TC was.
  • Mark Wickens · 3 months ago
    Is anyone surprised the Suggested User List boosts followers? Is anyone surprised that Twitter would suggest only users that it thinks worthy of suggestion? When they start removing accounts of people they don’t like, I'll worry; currently, I see nothing evil going on.
  • Malcolm Bastien · 3 months ago
    See: TechCrunch
  • Mark Wickens · 3 months ago
    I meant deleting accounts from Twitter, not the SUL.
  • Bertil · 3 months ago
    I'm surprised that TechCrunch can't increase their viewership without being in the SUL — or maybe the graph is mistaking accounts (active or not) following @techcrunch for readers or influence. Including total trafic, # followers of RTs, excluding inactive accounts might help measure more accurately of this turns into actual influence.

    The case is interesting, but it's not about a blog post that Twitter “dislike”, it was a concerning case of divulging stolen information. I'm not blaming either: it does reveal the concerningly influence impact of the SUL, but should be considered as a natural experiment.

    As soon as we've reached Web Net Neutrality, we have to fight for service neutrality. . .
  • dave · 3 months ago
    It's possible that TC's followers on Twitter would have been steadily increasing over time had they never been on the SUL. For a lot of newbies TC is completely irrelevant, as a Detroit insiders newsletter would be uninteresting to most of us. So as time goes by the "free" unorganic users drop off at a high rate, and that rate overwhelms the relatively lower rate taht they're adding organic users. So while the net number of followers is going down, the overall influence of TC on Twitter may be going up.
  • sull · 3 months ago
    i had wanted to ignite a rival to SUL from within twitter itself.
    http://twitter.com/opensul
    then maybe twitter would add @openSUL to the SUL ;)

    currently, though their is obvious value to easily attaining a huge horde of followers by being part of the sign-up process and on the SUL, i think it is moot when you begin to look for true value in the follow/follower/friend scheme/relationship... not only on twitter, but any social service. how different is this than the old competitive myspace friend counts and the fact that these people are not real "friends". thats what the smart folks would say about the silly kids on myspace... right? and now are we consumed with a similar predicament?

    their is a large percentage of users who have little or no value... spammers, get rich quick marketing people, low-level advertisers, people that just dont get it, lurkers, pests and so on. these are the types of users that this conversation, and this concern..... includes.
    then you look at the better users... the more "real people"... but why do most of us need to care if these users follow us? truth is, most users shouldn't care and many don't. if you do, you are probably using the service for the wrong reasons. you should be worrying about who you follow.. your curated river of news and messaging stream. not who follows you. if you are saying something of interest, you can be found. that's what all the searchability tech is for.

    some of us have something to say. others just want to say something.

    who do you think most of the millions of users are?


    unless of course you are a business that is marketing or opening up to customers and so on and so forth. and that includes celebrities and politicians in my opinion. they are businesses, upselling and keeping fans happy, doing the transparency dance.

    and the News industry... they are businesses... some trying desperately to survive and transform and become a stable hybrid of offline/online media. trying to stay relevant. the twitter SUL is important to them.... now. but i dont think it will remain valuable to them because a rapid shift is upon us. Dave is one of those leading this shift. so i DO like that Dave is pointing out how twitter and the SUL is flawed. it's an important observation, even if I myself am pointing out how it should not matter. i think the two perspectives essentially become one.

    besides, twitter might be the new friendster.
  • Tamara Gruber · 3 months ago
    I find the Suggested User List completely useless and don't know anyone who uses it. If the general masses need the SUL to find celebrities and major news outlets/blogs on Twitter, then find, they probably won't understand half of what a @davewiner or @scobleizer is talking about anyway. For a fairly savvy Twitter user, the SUL does nothing to help me find people in my area, industry, or with like interests. You need to do that the old fashioned way. Read blogs, listen to podcasts, follow the writers you respect, see who else follows them, set up keyword searches, and join the conversation. It is funny to watch the discussion about SUL because honestly, what do you care if you have 2 million followers if half of the people don't have a clue what you are talking about or add any value to your conversation? Let them follow @mchammer. You just need loyal, involved followers.
  • Jim · 3 months ago
    Great post Dave!

    Thanks for using your voice to expose one of the most unfair ranking system on the 'net. Leo Laporte, Scoble and yourself add massively more value to real people than 99.9% of the people on the SUL. The traffic the SUL generates for it's 'friends' gives them an massive, unfair advantage over anyone else in the same space.

    Clearly, inclusion on the SUL is more about Twitter controlling the news than anything else.

    Just look at what's happened to Mashable since it was added to the SUL. This 'social media' site is now giving massively more coverage to Twitter than any other platform. It sometimes reads like an unofficial Twitter blog.

    The SUL is wrong in so many ways Dave. Ya know what though? There's nothing we can do about it.
  • dave · 3 months ago
    I disagree that there's nothing we can do about -- there's lots we can do.

    We can route around it.

    Since we know we can't trust any news outlet that allows itself to be bought this way, we have to create news outlets that refuse to be bought this way.

    In an important way I trust TechCrunch more today than I did before July. I would trust them more if they deleted the account that got polluted with the SUL followers, but at least they're not feeding at the trough now.
  • Antonella · 3 months ago
    The same trend (Mashable outgrowing Techcrunch) is reflected in the unique visitors and visits to both blogs according to Compete (http://siteanalytics.compete.com/mashable.com+t...)
  • Angie · 3 months ago
    hmmm. you read this and think "now, why would I retweet this?" Even though I think it's outrageous and a SUL is grossly inappropriate coming from Twitter. How can I "trust" some of the people I follow? How do I know they aren't kissing twitter's butt? Twitter is an amazing platform. I hope they can reign themselves in and see themselves as just that - a platform. Neutral. Platform.
  • sull · 3 months ago
    it's too late for twitter to just be a platform. too much invested money. it's a business that needs to find a way to profitability.
    the SUL is inline with business decisions, not federated platform decisions.
    twitter fell into this success and are trying to find a balance in how they are perceived. they want to be considered the platform while they figure out how to monetize the massive attention.

    the platform already exists. it's the open web. RSS, Atom and also email. maybe in a few years, Google Wave.

    i like twitter. but you almost have to admit that the whole thing is laughable at this point.
    it shows us that the river of news headlines is a popular mode of consumption.
    but it all circles back to pre-existing architecture, prior art and the fundamentals of the internet.
    no need to suffer through the growing pains of twitter just to make them more successful.
    besides, they'll eventually get bought or lose momentum.
  • godsent247 · 3 months ago
    SUL is Twitter's Suggested Users List, ... New Media Marketing Tool, ... and as a tool to control news? Influence, yes,... the less control the better. Influence and Reputation counts most.
  • charlesarthur · 3 months ago
    Yup, TechCrunch clearly got taken off the SUL.

    Yup, it clearly wrote something that Twitter didn't like. Actually, it published documents that a hacker had stolen from Twitter, where lawyers got involved. That's pretty high-profile.

    That doesn't however close the loop of logic and indicate that publications that remain on the SUL are somehow "scared" of Twitter and thus writing "favourable" things.

    And you still don't seem to have done the analysis of accounts that use bit.ly (so the stats are public) to see what *proportion* of clickthroughs those on the SUL get compared to those not on the SUL. I do. The contrast in the number of clickthroughs where you only have "organic" followers is stunning. Have a look at @newscientist, which isn't on the SUL. Then compare its clickthrough rate with any organisation on the SUL. After all, a follower who never clicks any of your links isn't much use, are they?

    As I say, none of this has any bearing on the question of whether *being* on the SUL colours what's written. I can tell you it doesn't. And the case of TechCrunch shows that it clearly wasn't worried about whether it would remain on the SUL if it wrote something that got it into trouble with Twitter. So being on the SUL had no effect on what got written in that case.

    You do need to show some evidence that it does before your case is made.
  • prestonaustin · 3 months ago
    Content authors, I'm thinking in particular about the media and journalists, openly discuss how many Twitter followers they have - speaks to proxies for CPM and all that indirect monetization goodness they must obsess about. Some of them are on the SUL, they know this, and this most certainly gains them or their outlet followers. The two together mean that we have journalists who know they are receiving something of value from Twitter.

    Accepting a gift from Twitter is value neutral in and of itself if your coverage never touches Twitter. I think your presence on the SUL is still distortive and makes follower comparisons in the Twitverse less useful. Personally and professionally I don't care at all about that, except that it's interesting to watch and learn from.

    However, if being on the SUL is a gift you value, and if you are a journalist and cover Twitter or issues pertinent to anyone controlling Twitter's behavior as a company _being on the SUL similar within the Twitverse to having Ford buy advertising in the New York Times _every day_ for your independent Car Review magazine. Not certainly unethical, but certainly not above reproach. Personally - I care a lot about this. If the Twitverse gets really big, the problem grows with it, and its a real problem.

    Twitter is pretending to be a Common Carrier but it's not behaving like one. Dave doesn't have to prove he's right for his point to be valid, Twitter and the beneficiaries of the SUL need to avoid the appearance of influence, and post transparent positions on the matter. If they don't, it is appropriate and I think wise to assume influence where it's both plausible and can't be easily ruled out. (charlesarthur points to necessary but insufficient information to rule out influence as I see it)
  • charlesarthur · 3 months ago
    @prestonaustin "Dave doesn't have to prove he's right for his point to be valid..."
    But if his point is valid, shouldn't it be quite easy to prove? There are loads of journalists and publications on Twitter; loads that aren't and some that are on the SUL. Shouldn't an analysis of what those who aren't on the SUL and those who are it write demonstrate quite quickly the effects of any "distortion"?

    His assertion is a useful hypothesis: but the way to test a hypothesis is to see what it predicts, and then see if you can find that prediction confirmed. So far, no go. In short, yes, you do have to prove things for them to be perceived as valid. Else you descend into the madness of the birthers, where no proof is sufficient to demonstrate the falsity of their hypothesis.

    "(charlesarthur points to necessary but insufficient information to rule out influence as I see it)"
    Well, more precisely I point to an example (TechCrunch's hacker Twitter papers) which goes *completely against* Dave's hypothesis, and in a scientific context would come close to invalidating it. So I'm asking for examples that validate it. In other words, I'm arguing what scientists and statisticians call the null hypothesis: that presence on the SUL has no material effect on a publication's or journalist's coverage of Twitter. And yes, you do have to prove your point to shift things from the null hypothesis.
  • prestonaustin · 3 months ago
    charlesarthur

    It may be a question of somewhat unshared context - but as I see it not all valid points for discussion are testable hypotheses, nor is each valid hypothesis easy to prove, and if they were that would be a bummer. As it happens, the squigyness that introduces is a far cry from the "there are no provable facts" madness of the birthers, nor is the slope to such madness so inflected or steep. I'm quite comfortable that I can get a good bit less scientific on this topic than I intend to, and still not even approach that madness :)

    To your points about the subject at hand: I agree there is a further burden to prove influence, but I believe you have failed to disprove it. Dave's overall concern with SUL as I understand him is valid because a mechanism of plausible influence is directly observable. That doesn't mean I think every hypothetical in the post is proven - I don't get the sense in a quick re-read that Dave said so either.

    I do think it's prudent to assume that any agent with a downside they are aware of will weigh that downside in every connected decision, so to me being on the SUL means a yellow flag on one's coverage of various issues where I need to think through if one may have been influenced - and that is annoying to me.
  • charlesarthur · 3 months ago
    @prestonaustin "as I see it not all valid points for discussion are testable hypotheses, nor is each valid hypothesis easy to prove"

    True, which often means you need to split it into smaller ones which you can prove, and build them up.

    "I agree there is a further burden to prove influence, but I believe you have failed to disprove it."

    I don't have to disprove it. Absence of influence is the null hypothesis. The null hypothesis doesn't need to be proved; it's the default. You, or Dave if he chooses to, have to prove the presence of that influence. And I've offered an example that goes against the "influence" hypothesis: Techcrunch and the "Twitter papers".

    It would be quite easy to find two British papers, one with an account on the SUL and one that is not, and analyse their content about Twitter and see if that demonstrates any influence. Or two US papers with the same differences.

    Scientific process. It's great.
  • dave · 3 months ago
    No reporter is going to go on the record saying they're influenced by
    their presence on the SUL.

    It's as unlikely as a member of Congress saying they're influenced by
    campaign contributions from the pharmaceuticals, insurance or the
    banking industries.
  • prestonaustin · 3 months ago
    Of course not, I'm not holding my breath here. I do not expect this issue to be taken seriously until someone high profile on the list decides it is a problem to be on the list, decides not to be on the list, and starts some sort of defensive dispute of that position by those enjoying the lists perks. Just like the Congress member who says they won't take certain dollars indicates that maybe it matters that others do. Then we'll see various contortions that will help the uninterested become aware of the problem, and sort out what they want to believe. The only outcome I see as likely and good is that at some point the list becomes controversial enough to be a liability and is simply dropped, or reorganized into a less distorting model.

    Right now, I assume most twitter users are simply unaware of the SUL distortions altogether.
  • dave · 3 months ago
    I don't know if you consider him high profile, but Jay Rosen was added
    to the list and asked to be removed, and was.
    http://twitter.com/jayrosen_nyu.

    I do the Rebooting The News podcast with Jay, http://rebootnews.com/,
    and when I did that I was totally proud of him.

    As far as I know he's the only person to do this.
  • prestonaustin · 3 months ago
    Interesting. I didn't know that - a few seconds with google suggests Jay perceived it to have potential to be and/or be perceived as conflict of interest when he opted out. That's consistent with my already strongly favorable opinion of Jay - good on him.
  • luca filigheddu · 2 months ago
    Very interesting analisys. I would like to add more: according to a little poll I made, people like Mashable better because of various elements, first of all how they engage their audience through social media tools like Twitter. Here is my post http://bit.ly/4ivfUN
    Luca