Scripting News: What do you think of this ad? (Scripting News)
Evil Monkey
· 1 year ago
Well, you could reverse the genders and see the undercurrent of violence, but you shouldn't have to. Look up the statistics for female-on-male spousal abuse. Still don't see it? Try this rewrite:
Multigrain Cheerios Cereal, because if you don't shut the fuck up, I am going to rip your head off and shit down your neck. You think I hurt you last time, you wait till I burn a few cigarette holes in that stupid face of yours. Why do you make me do these things? You just don't think before you open your stupid mouth. My mom was right, you are the dumbest motherfucker in the world. God I hate you. Don't you look at me like that, you stupid idiot. What, you think you're going to leave me? Ha, just try it asshole, and you'll see just how much I can hurt you. And don't think you can hide behind the kids. They're as stupid as you and if I have to kick their asses to get to you I won't hesitate. And just so you know, I still have that gun...
I know, that was over the top, but you asked for comments on a Monday morning.
This ad sucks, and it's stupid. What is the message? She's trying to watch what she eats, but if he asks her about that she is offended? Maybe she is feeling guilty about improving her body for someone else he doesn't know about yet. So her message to him is, shut up and stay out of my personal life, it doesn't inlcude you or your stupid comments about my fat ass, and if you think you are getting sex anytime soon from me, you are as dumb as you look.
Oh, wait, I just got the message: Guys are dumb and women are smart. Shit, I already knew that.
dave
· 1 year ago
Thank you! I wanted people to project wildly about the ad, either way -- either see it as abusive or vindication or whatever. My first reaction was that the guy's mother must have been an alcoholic.
Yule Heibel
· 1 year ago
lol, well, now that I know it was originally a UK commercial, I think you might be on to something re. the dipsomaniac Mother. Judging by their media fare (AbFab, most of the BBC stuff), the Brits have alcohol down pat and all drink like fish. Just the other day I watched an Inspector Linley episode where the hero shared three (3!!) bottles (BOTTLES!!) of wine with a woman over the course of an evening date, and then managed blissful sex with her. Frankly, I'm thinking they would have had a drunken argument about erectile dysfunction instead, or she would have been passed out and never noticed a thing.
(Just doing my best to offend British people here! Why stop at gender? ;-) )
Really? You think that upper-class British accent makes her sound less bitchy?
jeneane
· 1 year ago
Yep. I think she sounds like a beatch in 2 languages, but the Brits ring my ears more polite.
patrickd88
· 1 year ago
It's funny. I'm certainly not offended.
samwhitmore
· 1 year ago
It landed on its feet. I was offended as it first unfolded.
Karoli
· 1 year ago
another stupid ad, but not particularly insulting.
moxiemk1
· 1 year ago
It's not insulting. Offensive is irrelevant and a null concept.
Plus, it brings up an important point: Multi-Grain Cheerios, despite being healthy and all, just taste damn good, and can be eaten even if you don't need to.
Sol Young
· 1 year ago
No chemistry between 'em. She hates him and he's neutered... Stupid Man stereotype. I'd actually watch television if the sitcoms didn't all bang on that one so much.
JoshMiller
· 1 year ago
I was right, This commercial IS dubbed. I knew the audio looked funny.
I wonder why companies are doing this more. Or why the accent was needed to be removed. There was a Clearasil commercial going around a little while ago that had dubbed in English from German. The lips didn't match at all and it looked terrible. As an engineer who works at a TV station it was disturbing every time I saw it because I thought we were experiencing video audio sync problems.
maureen Belaski
· 1 year ago
I want a guy like Steve.
anewc2
· 1 year ago
Sure, the stupid husband trick is annoying, but what struck me as false was the smile at the end, which seemed -- not enough, somehow. But I never would have predicted from that, that it was overdubbed onto a British original. But knowing that, it seems reasonable to think that in an American-made ad, the woman would be (portrayed in TV commercials as being) more pleased with herself over this little victory in the battle of the sexes.
anewc2
· 1 year ago
Sure, the stupid husband trick is annoying, but what struck me as false was the smile at the end, which seemed -- not enough, somehow. But I never would have predicted from that, that it was overdubbed onto a British original. But knowing that, it seems reasonable to think that in an American-made ad, the woman would be (portrayed in TV commercials as being) more pleased with herself over this little victory in the battle of the sexes.
Sylvia Paull
· 1 year ago
mixed message. they're trying to hide the fact that although the cereal is low calorie, it still tastes good and is supposed to be healthy because it has whole grains. But because it's framed as a girl vs. guy thing, where the guy makes his girlfriend feel overweight, the feeling one comes away with is negative. Eat this cereal and your partner will know you're trying to lose weight because you're fat. Even if you're not fat, this cereal will make you think you are.
Lisa
· 1 year ago
Not insulting, just cliche, old, and kinda lame. That said, they did get the messaging in: 110 calories, whole grains, good for you, ect. -- but if you tune the commercial out, does the message actually come across?
Overall, I liked her role better than his. Bitchy? Not really. She didn't ask for his commentary even if she is eating Cheerios for her health.
He, on the other hand, seemed too stupid to know when to stop. (Especially with the unblinking stare) A better rendition would be having him show interest because of his own health interests. (he needs to watch what he eats, whole grains are heart healthy, ect.)
Tim
· 1 year ago
The one thing I notice about commercials and the media in general is how many people talk with their mouths full of food. It's disgusting.
Tim
· 1 year ago
The one thing I notice about commercials and the media in general is how many people talk with their mouths full of food. It's disgusting.
chano
· 1 year ago
It's a dreary ad. I don't live in the US, but I have in the past. I don't know how you Americans can sit at home watching TV that is interrupted every few minutes for ads. I gave up watching TV in the US when I was there. Only DVDs. I think that without realising just how deeply and often they were being screwed Americans have yet to rebel against this kind of broadcast pollution that ruins all TV and radio material. Don't you realise that you pay a lot more than you should for the products you see advertised because the ads are very expensive? So you actually just lie there and get screwed over twice with each ad you watch or listen to. Once for being intruded on with a distraction from what you were watching or listening to. Twice when you go out to buy anything you see advertised. IF you compare any company's yearly spend on advertising with its annual revenues, you will get an idea of just how much the ads you are forced to endure are also costing you a fortune on an annual basis. Now is it dumb to tolerate being treated like such a willing doormat, or is it dumb? Americans, get control of your media and the prices you pay. Send advertising into extinction. You'll enjoy your TV and radio a hundred times more and you'll save a lot of money. And please don't buy that crap about ads paying for what you watch. Believe me, you would save much more with ad-free subscription TV service. Asked and answered I hope.
chano
· 1 year ago
An example of the destructive effect of ads. I like watching Larry King Live. It is so annoying to hear that poor guy keep having to say things like 'We'll be right back after this' and 'Don't go away!' How embarrassing for a great presenter to interrupt his fine program for a hard sell on some inconsequential product. I guess he has to say it about ten times or more each show. And guys like all you Americans and people like me have to just take it. There will come a time when we are all brainwashed into watching TV for the ads and resenting the programming as a pesky interruption to our enjoyment of the Cheerios (etc) message again and again and again .... If you think I have a 'thing' about ads, you're right. I do. Does it show? Really? I must still be sane and not brainwashed then. Think about it people. It's your brain and your intellect they are £%(!%& with.
Daniel
· 1 year ago
unlike most commercials (like every viagra or cialis add) they never intentionally show her wedding ring (just so you know "look its okay they are married"), we dont know if they are married, brother and sister, room mates etc. There is no way you can deduce they are married or even involved (unless you take the fact that they are eating breakfast together). They could just be 30 something roommates.
no dumb husband stero-type, just dumb male ones in that case.
dave
· 1 year ago
I think we know they're a couple. If they were brother and sister, when she asked "What else does the box say" -- pretty sure he wouldn't say "Shut up Steve." If they were just roomies he might turn and walk away muttering under his breath.
Daniel
· 1 year ago
The guy needs to grow a pair if he is in a relationship like that. Gentle, spineless guys went out with "Mad About You", and she dont look like Helen Hunt.
Tell her to effing relax, I am not calling you fat, I am just asking a question.
dave
· 1 year ago
I like that. Or...
When she asks What else does it say on the box?
It says Fuck you bitch. Exit stage right.
Michael Bailey
· 1 year ago
Seems like a typical morning in any number of households.
Scott Carpenter
· 1 year ago
Typically dumb commercial. I can't bring myself to analyze any more in depth than that. Thank god for TiVo and freedom from this kind of tyranny. Anyway, Oat Cluster Cheerios is the way to go.
lmorchard
· 1 year ago
This commercial makes me want to take some Motrin.
djsteen
· 1 year ago
HAhaah! Good call!
djsteen
· 1 year ago
I've seen this ad many times on TV. It's entertaining! Especially because I don't care or know much about calories.
Tom Brandt
· 1 year ago
Okay, the ad doesn't make "Steve" look too stupid, so I'll give it a couple positive points. I watched the ad two times and during the second viewing I realized I was already tired of this couple.
davingreenwell
· 1 year ago
There are a lot of commercials like this and it's not really surprising if you look at the gender stats about buying decisions and who they're made by. This commercial will give you all the hints you need.
Frankly it is a shitty, very transparent commercial that will only appeal to women with some confidence or maybe even anger issues. What General Mills is telling us is that there are a lot of people like this, and they have money and are deciding how to spend it.
Tyler
· 1 year ago
When this ad plays in Canada, they both have British accents. This is a terrible dub of it.
chano
· 1 year ago
Sorry Dave. I wrote a lot but I did not think to ask you two questions. What do you think of the ad? And what are you looking for in asking us for our opinions? I would really like to know.
Shira Abel
· 1 year ago
I think that no husband of any worth is that stupid. What man actually asks their wife if they are on a diet? Seriously, that's like asking for the floodgates of Dante's Hell to open and come crashing down on you.
escuccim
· 1 year ago
Good point.
I think the ad is just dumb. Maybe I'm missing something. Or maybe it's because I am always skeptical about what "the box says." Like I tell always my son: "don't believe commercials, they are just lying to you to try to cheat you out of your money."
To answer the post about how we Americans watch TV with commercials... As an American who has spent a lot of time in Europe and knows what TV is like without constant commercials I have one answer - DVR. The only thing I've watched on live TV in the last couple of years is the election coverage. Everything else I watch on DVR and skip through the ads.
Shannon Lefevre
· 1 year ago
That's hilarious!
GLord
· 1 year ago
rubbish
Pratik Stephen
· 1 year ago
Thats actually a BRILLIANT ad! They convey that it tastes really good... And that you'd like it for the taste alone... Apart from all the health benefits... And the ad's funny too.
Alan
· 1 year ago
This is what my wife said (who happens to be on Weight Watchers). She HATES that commercial. She says it's irritating. She says the guy is a doofus and that she is mean, and DOES need to go on a diet.
All Comments
Multigrain Cheerios Cereal, because if you don't shut the fuck up, I am going to rip your head off and shit down your neck. You think I hurt you last time, you wait till I burn a few cigarette holes in that stupid face of yours. Why do you make me do these things? You just don't think before you open your stupid mouth. My mom was right, you are the dumbest motherfucker in the world. God I hate you. Don't you look at me like that, you stupid idiot. What, you think you're going to leave me? Ha, just try it asshole, and you'll see just how much I can hurt you. And don't think you can hide behind the kids. They're as stupid as you and if I have to kick their asses to get to you I won't hesitate. And just so you know, I still have that gun...
I know, that was over the top, but you asked for comments on a Monday morning.
This ad sucks, and it's stupid. What is the message? She's trying to watch what she eats, but if he asks her about that she is offended? Maybe she is feeling guilty about improving her body for someone else he doesn't know about yet. So her message to him is, shut up and stay out of my personal life, it doesn't inlcude you or your stupid comments about my fat ass, and if you think you are getting sex anytime soon from me, you are as dumb as you look.
Oh, wait, I just got the message: Guys are dumb and women are smart. Shit, I already knew that.
(Just doing my best to offend British people here! Why stop at gender? ;-) )
Cheers, mate!
Plus, it brings up an important point: Multi-Grain Cheerios, despite being healthy and all, just taste damn good, and can be eaten even if you don't need to.
I wonder why companies are doing this more. Or why the accent was needed to be removed. There was a Clearasil commercial going around a little while ago that had dubbed in English from German. The lips didn't match at all and it looked terrible. As an engineer who works at a TV station it was disturbing every time I saw it because I thought we were experiencing video audio sync problems.
Overall, I liked her role better than his. Bitchy? Not really. She didn't ask for his commentary even if she is eating Cheerios for her health.
He, on the other hand, seemed too stupid to know when to stop. (Especially with the unblinking stare) A better rendition would be having him show interest because of his own health interests. (he needs to watch what he eats, whole grains are heart healthy, ect.)
I think that without realising just how deeply and often they were being screwed Americans have yet to rebel against this kind of broadcast pollution that ruins all TV and radio material. Don't you realise that you pay a lot more than you should for the products you see advertised because the ads are very expensive? So you actually just lie there and get screwed over twice with each ad you watch or listen to. Once for being intruded on with a distraction from what you were watching or listening to. Twice when you go out to buy anything you see advertised. IF you compare any company's yearly spend on advertising with its annual revenues, you will get an idea of just how much the ads you are forced to endure are also costing you a fortune on an annual basis.
Now is it dumb to tolerate being treated like such a willing doormat, or is it dumb?
Americans, get control of your media and the prices you pay. Send advertising into extinction. You'll enjoy your TV and radio a hundred times more and you'll save a lot of money.
And please don't buy that crap about ads paying for what you watch. Believe me, you would save much more with ad-free subscription TV service.
Asked and answered I hope.
How embarrassing for a great presenter to interrupt his fine program for a hard sell on some inconsequential product. I guess he has to say it about ten times or more each show. And guys like all you Americans and people like me have to just take it.
There will come a time when we are all brainwashed into watching TV for the ads and resenting the programming as a pesky interruption to our enjoyment of the Cheerios (etc) message again and again and again ....
If you think I have a 'thing' about ads, you're right. I do. Does it show? Really? I must still be sane and not brainwashed then.
Think about it people. It's your brain and your intellect they are £%(!%& with.
no dumb husband stero-type, just dumb male ones in that case.
Gentle, spineless guys went out with "Mad About You", and she dont look like Helen Hunt.
Tell her to effing relax, I am not calling you fat, I am just asking a question.
When she asks What else does it say on the box?
It says Fuck you bitch. Exit stage right.
Frankly it is a shitty, very transparent commercial that will only appeal to women with some confidence or maybe even anger issues. What General Mills is telling us is that there are a lot of people like this, and they have money and are deciding how to spend it.
I think the ad is just dumb. Maybe I'm missing something. Or maybe it's because I am always skeptical about what "the box says." Like I tell always my son: "don't believe commercials, they are just lying to you to try to cheat you out of your money."
To answer the post about how we Americans watch TV with commercials... As an American who has spent a lot of time in Europe and knows what TV is like without constant commercials I have one answer - DVR. The only thing I've watched on live TV in the last couple of years is the election coverage. Everything else I watch on DVR and skip through the ads.
They convey that it tastes really good... And that you'd like it for the taste alone... Apart from all the health benefits...
And the ad's funny too.
She HATES that commercial. She says it's irritating. She says the guy is a doofus and that she is mean, and DOES need to go on a diet.